Penguins, Bruins Unveil Team Logos For 2023 Discover NHL Winter Classic

NEW YORK (Nov. 1, 2022) – The National Hockey League, Boston Bruins and Pittsburgh Penguins today unveiled the team logos for the 2023 Discover NHL Winter Classic. The Bruins and Penguins will face off in the outdoor game at Fenway Park in Boston on Monday, Jan. 2, at 2 p.m. ET (TNT, Sportsnet, and TVA Sports).

The NHL and adidas worked closely with the Bruins and Penguins to create identities wholly new to hockey fans while still inspired by the authentic hockey histories of each home city.

The BOSTON wordmark is a custom typeface created by adidas and inspired by the original spoked-B worn in 1948. The arched form of the wordmark is a subtle classic varsity reference and nod to New England amateur hockey. The Boston bear logo is best known as the Bruins’ secondary logo and uniform shoulder patch beginning in 1976 and worn through the early 1990s. The bear is recolored and paired with the BOSTON arching wordmark to create a complete city name and mascot creative lock-up.   

The Penguins’ NHL Winter Classic logo is inspired by Pittsburgh’s original NHL franchise, the 1925 Pittsburgh Pirates. The ‘P’ stands equally for Pittsburgh and Penguins and is inspired by the city’s rich professional sports history.

Bruins and Penguins’ NHL Winter Classic merchandise will be available at the ProShop powered by 47, all PensGear store locations,, and at additional retailers.

The NHL and adidas will unveil the official 2023 NHL Winter Classic uniforms on Friday, Nov. 25.

The 2023 Discover NHL Winter Classic will mark the fifth time the Bruins will play in an NHL regular-season outdoor game and the Penguins’ sixth regular-season outdoor contest. This is the second outdoor NHL game at Fenway Park.

Additional 2023 Discover NHL Winter Classic information is available at Fans can join the conversation by using the official hashtag NHL #WinterClassic.

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