Big W to stock Australian smart home brand Laser including smart light bulbs, cameras and LED strip lights

Australian tech company Laser has announced retail giant Big W will stock its affordable SmartHome range.

The range includes smart lighting, including bulbs, filaments and strip lights, Wi-Fi power plugs, security cameras and smart doorbells.

Availability of the range in one of the countries biggest retail chains means that smart home technology is now more accessible and even more affordable than ever before.

“We have always been ‘laser’-focused on driving prices down in this category, and our range in Big W is testament to how far the smart home category has come in just a few short years,” Chris Lau, Managing Director of Laser told

Logos: Laser announces ‘easy to install’ smart home range at Big W.

Laser’s range is compatible with both Amazon Alexa and Google Home products, and connect directly to your current Wi-Fi setup with no additional equipment required such as hubs.

Big W will stock the Laser SmartHome range from Thursday, with 20 per cent off the recommended retail price at launch. has not received any monetary benefit from this content.

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