Gambling or player choice? The furious debate around FIFA’s loot box system

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The pageantry when opening FIFA’s Ultimate Team packs is an inviting spectacle. The bright colours, the drama and, if you are very lucky and land a special card, the walk-out, fireworks and confetti raining down. Cracking open a FUT pack creates a carnival atmosphere.

FUT has become a core part of the game’s experience since its debut in FIFA 09. At launch one million players used the service and, in May 2021, EA announced that the number had risen to 30 million for FIFA 21 in an interview with Eurogamer.

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